Welcome to the World of TOSCANA

TOSCANA Wellbeing was founded as a cross-cultural partnership between Tuscany, Italy, and South Korea, addressing a market gap for stylish wellness watches and jewellery in Asia. Inspired by the la dolce vita ethos, TOSCANA presented a collection of premium, patented wellness wearables, designed in Italy and manufactured in South Korea.


Each piece drew inspiration from Italian Renaissance artefacts, seamlessly blending advanced wellness technology into a bandolier strap featuring rare earth Neodymium magnets and 99.99% pure Germanium.


Previously available onboard 15 Asia-based international airlines, TOSCANA established itself in the luxury wellness market.

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